Definition of vision, mission and development of strategy
Problem in the company: Lack of a clear development strategy
- Lack of a cohesive vision and mission, making decision-making and brand building difficult.
- Unclear growth strategy, leading to scattered efforts and a lack of focus on key goals.
- Misaligned team structure, with roles and responsibilities not suited to the company’s dynamic development.
- Ineffective sales efforts and poor financial oversight, limiting revenue growth and operational efficiency.
Solution: Comprehensive definition of vision, mission and development strategy
- Defining management fundamentals
- Mission statement – Clearly defining the company’s purpose and value for customers, improving both internal and external communication.
- Vision – Setting clear goals for the next one and two years, providing the team with a strong sense of direction.
- Core values – Establishing principles guiding the company’s daily operations, strengthening the organizational culture.
- Business strategy – Creating a plan to realize the company’s vision and mission in line with its capabilities.
- Strategic objectives and operational actions – Setting measurable goals and developing detailed action plans.
- Optimizing the team and organizational structure
- Competence analysis – Personality tests and role analyses helped align employees with tasks more effectively.
- New organizational structure – Clearly defined roles and responsibilities improved work efficiency.
- Preparing the team for growth – Plans were laid out for team expansion as the company continued to develop.
- Sales strategy and expanding the offer
- Sales analysis – Reviewing current sales activities and defining product groups.
- Sales strategy – Developing effective sales and marketing initiatives.
- New distribution channels – Expanding distribution and adjusting the offer to meet customer needs.
- Sales plan – Clearly defined sales goals and methods to achieve them.
- Financial management and performance control
- Implementation of financial tools – Developing tools to better control costs and financial outcomes.
- Establishing KPIs – Setting key performance indicators for ongoing monitoring of the company’s performance.
Effects of defining a vision, mission and developing a strategy in the company
✅ Coherent vision and growth strategy – A clearly defined mission, vision, and values strengthened the company’s brand and made strategic decision-making easier.
✅ Focused operational activities – Measurable goals and detailed operational plans increased efficiency and helped prioritize key tasks.
✅ Efficient team and organized structure – Better alignment of employees with their roles and a clear organizational structure improved work productivity.
✅ Dynamic sales growth – The implementation of a new sales strategy led to doubling revenues in six months.
✅ Full financial control – Regular financial performance monitoring through KPIs allowed for quicker responses to market changes and better financial management.
Why define a mission, vision and strategy in a company?
The lack of a clearly defined strategy is a common problem in growing companies. Without setting a course of action and translating it into concrete operational objectives, the company operates chaotically, which limits its growth. A clearly defined vision, mission and strategy is the foundation for effective management and sustainable results.
Your business can also grow consciously
Industry :
Dietary supplements
Number of employees :
Several people
Duration :
6 months
Contact me
Do you need support in project management, finances, processes or preparing your company for growth? Write, call or leave a message – together we will find a solution.
